2001-2003 Abstract

The Business and International Education (BIE) Program in the College of Business at San Francisco State University is designed to meet the needs and purposes of the authorizing statute of the United State Department of Education. The BIE Program consists of three academic and curriculum projects and three international trade community outreach projects.

Project one in the academic component addresses the need to develop the international perspective of the new e-commerce major in our graduate program. Curriculum development in this new academic area is in its infancy and building the international component will enhance our new and growing e-commerce curriculum. Project two centers around the development of case studies of bay area wineries competing in international markets. The success of our current BIE winery export project has created many opportunities for our MBA students, under close faculty supervision, to intimately study and document local wineries in their international trade endeavors. The third academic project is cross-disciplinary and examines the role of environmental sustainability as a source of competitive advantage in global markets. Coursework and curriculum development in international business and environmental studies will be enhanced as a result of this timely project.

The International Trade Center (ITC), created as prior BIE grant initiative, is the primary locus of our exporting and international trade projects with the business community in the bay area. Our official partner in these outreach activities is the Bay Area Economic Forum (BAEF). The BAEF was formed in 1988 to bring a regional perspective to economic issues facing the bay area and includes leaders in government, business, labor and higher education. The three international trade community outreach projects are focused on assisting northern California wine industry and will build significantly on our current BIE winery export project. Each of the projects consists of an applied research program in year one and exporting and international trade training publications and workshops for wineries in year two.

ITC project four is designed to investigate the role that e-commerce can play in boosting winery export sales and how to exploit this new technology to enhance global competitiveness. Project five will examine how strategic alliances can be more effectively used to gain a competitive advantage for northern California wineries in their exporting endeavors. Finally, many wine industry experts believe that northern California’s cutting edge environmental sustainability practices can be a source of international competitive advantage for local wineries. Project six is designed to develop industry and firm level strategies that feature sustainability to enhance winery competitiveness in global markets.