Outreach Projects

One community outreach project is developing an international branding strategy for Northern California wine regions to help small wineries market their products more effectively in global markets. Education and training materials will be distributed to the wineries through the Internet, workshops and seminars. A second community outreach project is designed to identify and develop managerial knowledge and skills needed to increase international wine tourism to small wineries in Northern California. This project will utilize training seminars and other resources geared explicitly to help small wineries in Northern California learn how to attract more international wine tourists.